8 Things to Know About Putting Your Restaurant on Foursquare

By Cynthia Chellappa

While Facebook and Twitter are among the most popular social media sites, Foursquare is one that's gaining a lot of notice. It's a mobile app that enables users to check in to restaurants and look them up based on cuisine. Here are some tips for making it work for you:

1.) Keep It Short
As a mobile app, people are scrolling through hundreds of restaurant pages while they're on the move. No one wants to read a whole essay just to find out what type of food you serve. Keep your description short and sweet. When you first create your page, add brief but important details- any daily specials you have, hours of operation, phone numbers, etc.

2.) Upload Your Menu
Be sure to include your lunch and dinner menus if they're different.

3.) Post Pictures
Post high quality pictures of your restaurant and take pictures in the daylight so your restaurant is recognizable and easy to find. A hungry person scrolling through this app may be enticed by delicious-looking food so upload photos of your food as well.

4.) Offer Rewards
Foursquare offers 'Badges' to 'Mayors' who check into venues frequently. You can also sweeten the deal by offering additional rewards or special loyalty programs for Foursquare users.

5.) Add Additional InfoAbout Your Restaurant
Add details on happy hour specials, buffet offerings, delivery options, valet parking, etc. Basically, any information about your restaurant will help.

6.) Link it to Other Sites
Add links to your restaurant's home page, Facebook page, Twitter page, Yelp.com - any other sites that make you look good. These help a curious Foursquare user determine if your food really is as good as advertised. Once they see the amount of likes on your Facebook page and users posting good feedback, they'll feel reassured and more willing to try your place out.

7.) Update Your Page Regularly
If you have new and exciting specials, holiday promotions, or any other deals that you want your customers to find out about, keep your page updated.

8.) Online Ordering Options
Consider adding an option for online ordering for either pickup or delivery.

Raising Funds For Your Restaurant?

Foodstart helps restaurants, food trucks, breweries, cafes, and others in the food-and-beverage industry raise capital in small increments online.

The idea: create a network of people who want to see your business succeed and you will increase the chances that you actually will. It's the same reason the Green Bay Packers created 300,000 shareholders and the Obama campaigns raised money in five-dollar increments.

Here are some of the ways Foodstart can help you raise money for your business:


Pay Backers with Free Dessert, not Cash
With Foodstart you pay backers only in free perks and rewards that you determine in advance. Try getting Bank of America to do that!


Social-Media Marketing Program
Foodstart will provide online ads, campaign consultations, custom-designed fliers, custom Twitter and Facebook updates, and even will draft and distribute press releases - for free! more info


Seed Match
Foodstart will seed your business with $1,000 - just raise at least $5k from at least 20 different people.


Physical Backer Cards
Foodstart will send every backer a card they can use to redeem rewards.


Low Fees
Foodstart charge just 4% plus we pass along a 2.9% credit card processing fee - the lowest in community-funded finance!


Familiar Payment Platform
People back your business using their existing Amazon.com account.


Let's get started...

Minimum Amount: $500
Maximum Amount: $50,000

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