9 Tips for Good Restaurant Signage

By Cheryl Knight

1.) Make Signage Eye Appealing: Create a sign that stands out from the competition. Use striking graphics, colors, and capital letters. But don't overdo it!

2.) Display Brand Identity: Promote your restaurant's brand identity by including the name and company logo on the signage. Let potential customers know who you are.

3.) Make Signage Informational: In addition to your name and logo, advertise specials or unique characteristics about your restaurant. Keep messages short and easy to read.

4.) Keep Signage Updated: Never keep old information on a sign. Consider refreshing your message as often as possible with either a tagline or new specials.

5.) Consider Visibility: Set up signage so that passersby can read it from the direction heading toward the restaurant, and put the sign closer to the road or in the "line of sight" of the pedestrian or driver. Also make sure obstructions, such as trees, buildings, or other signs, do not block your signage.

6.) The 7 Seconds Rule: Place your sign where viewers have at least seven seconds to read the display message. The more exposure to your sign, the bigger the reach to potential customers.

7.) Keep Signage Clean: Make sure your sign remains free from dirt and other debris. If lights illuminate the sign, keep bulbs intact and replace them as soon as they burn out.

8.) Consider Supplemental Signage: Restaurant owners typically add additional signs to their location, including banners, window lettering, and posters. This represents a great way to promote events or specials.

9.) Raise Capital from Your Community: Need money for a new sign? Reach out to potential investors by visiting Foodstart.com, a great alternative to traditional funding sources where you offer discounts, free meals, or other incentives in exchange for funding

Raising Funds For Your Restaurant?

Foodstart helps restaurants, food trucks, breweries, cafes, and others in the food-and-beverage industry raise capital in small increments online.

The idea: create a network of people who want to see your business succeed and you will increase the chances that you actually will. It's the same reason the Green Bay Packers created 300,000 shareholders and the Obama campaigns raised money in five-dollar increments.

Here are some of the ways Foodstart can help you raise money for your business:


Pay Backers with Free Dessert, not Cash
With Foodstart you pay backers only in free perks and rewards that you determine in advance. Try getting Bank of America to do that!


Social-Media Marketing Program
Foodstart will provide online ads, campaign consultations, custom-designed fliers, custom Twitter and Facebook updates, and even will draft and distribute press releases - for free! more info


Seed Match
Foodstart will seed your business with $1,000 - just raise at least $5k from at least 20 different people.


Physical Backer Cards
Foodstart will send every backer a card they can use to redeem rewards.


Low Fees
Foodstart charge just 4% plus we pass along a 2.9% credit card processing fee - the lowest in community-funded finance!


Familiar Payment Platform
People back your business using their existing Amazon.com account.


Let's get started...

Minimum Amount: $500
Maximum Amount: $50,000

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