The Tasteful Trolley
yum...yum...yum...goes the Trolley!
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The Tasteful Trolley is a mobile bake shop and food truck specializing in pies. Offering both sweet and savory pies based on classic American regional cuisine, we will partner with local suppliers to provide a scratch made locavore menu of rotating daily offerings. There is no other food truck like us. We can't wait to bring smiles and fresh baking to the people of North West Ohio!
Being a mobile business, we go where the crowds are. We do have a regular spot on hold at three local farmers markets (on seperate days), we are also on the vendor list for all of the area's best art and music festivals for Summer 2015 and beyond. We will join the food truck movement in downtown Toledo for regular lunch vending on Tuesdays and Thursdays. In addition, we have secured a commitment for regular lunch vending at an area college satellite campus. We will be a fixture at the entertainment districts in the area for the after hours crowds. Plus~ we've already made a name for ourselves in the wedding business. We have three weddings on the books for this summer. The unique look of our Trolley will also draw in more customers.
Our menu encompasses sweet and savory pies along with classic Americana baked goods. It includes regional favorites such as:
Philly Cheese Steak Turnovers
New Orleans Jambalaya in a Corn Bread crust
LA Fish Tacos served in Toledo’s own “La Perla” tortillas
Our award winning Apple Pie
Fresh Made cookies, pretzels, brownies and more!
A classic trolley bus that's been converted into a mobile kitchen. We are 33 feet long and painted Red and Cream with vintage graphics and pie accents. Her name is Dorothy (after Tom's great aunt who taught him to bake) and she is a head turner! The interior is gleaming, shiny stainless steel with commercial grade appliances - the envy of many a local chef.
We plan to focus on just four outreach strategies...
Word of Mouth: Between the two of us, we know many people who appreciate good, locally-grown food and who are eager to try our new bill of fare. We have already received great feedback and interest generated by local press in the two leading area non-traditional newspapers. These are our our first fans.
Social Media: We know that food trucks live and die by social media and the buzz they create. We have begun a lively Facebook page and Twitter feed. We will be featured on local TV news programs as we travel around sharing our baking with the media. We will post regular updates with our locations, include interesting and engaging content and host scavenger hunts and contests with prizes of free food.
Local Offices: We will provide area office managers with vouchers good for one free lunch to introduce them to the Trolley and encourage them to have us come to their site. We have secured spots at some of the areas largest office parks and high pedestrian trafficked areas already.
Foodstart: Of course, we know raising capital through Foodstart will create a network of loyal, repeat customers who feel they are a part of the Tasteful Trolley family.
We have completed the Trolley conversion and have leased a garage/office for the business. We have utilized over $250,000 of our own cash to build this complete business ~ which was delayed by more than one year by an errant fabricator. The Foodstart funds raised will provide much needed start up capital and inventory funds to get us, finally, off the ground.
Our business plan was approved by our regional SBDC (Small Business Development Center) and has been backed by Tom's involvement with the Opportunities for Ohioans with Disabilities local BVR (Bureau for the Visually Impaired) office. We secured a lot of advice, direction and support from the BVR on Tom's becoming visually impaired after having a "belly whopper" of a stroke. Our own Board of Advisers includes several successful small business owners, attorneys and a financial adviser.
We're already working from our home providing "cottage baking" on a small scale. We have secured a copyright of our motto "eat more pie!" Our website is www.thetastefultrolley.com You can find us on Facebook as The Tasteful Trolley as well as through our Twitter feed: TastefulTrolley. Follow us, become a part of our Family, join our journey, and we hope to meet you soon!
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This project will only be funded if at least $0.00 is pledged by Friday Jun 05, 11:59 PM EDT
- Funding amount $5,000.00
- Hours to go